News Release
2010-05-17

411.ca Launches New Sales Program, Opens New Office in London, Ontario

Will assist London businesses to reach more clients and increase online visibility

LONDON, ON - May 17, 2010 - 411.ca™ Canada's Local Search Engine™, announced today the opening of their new office in London, Ontario. The office will be the headquarters for the launch of a new Community Sales Agent program for 411.ca in which dedicated sales agents working in the London area will establish relationships with local businesses and market 411.ca products and services.

"We are targeting London to test the new Community Sales Agent program because London is already a very strong market for us in terms of awareness and usage," said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. "Our programs are about national reach, local focus and bottom line results for our customers and we believe there is an opportunity for significant growth for London's business community. With over 2.5 million Canadians using 411.ca each month, London businesses can expand their reach to attract new customers from London, surrounding cities and across Canada."

To support the program, 411.ca will launch a marketing campaign from May to October in London that will utilize outdoor media, radio, events, and local business groups. If successful, the office will become a hub for the Greater London Area.

Peter White, President and CEO of the London Economic Development Corporation is pleased 411.ca has chosen London to test this program. "411.ca is a terrific tool to search for people and businesses online. The growth of this service provides an economical tool for London businesses to expand their reach locally and nationally. We hope their program is successful, and 411.ca continues to grow their operations in London."

The new 411.ca office is in the Victoria Professional Centre at 111 Waterloo St. Business owners interested in promoting their business can call 519-488-1011 for more information.

About 411.ca
411.ca™ Canada's Local Search Engine™, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto, London and Montreal. For more information and other facts visit www.411.ca.

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For additional information on 411.ca:
Harry Battu
Manager, Marketing & Public Relations
1.866.411.4411 Ext.920
hbattu@411.ca