News Release
2010-04-12

New London company helping others get digital

March 15, 2010 - Sensidea (www.sensidea.com) quietly opened its office doors in downtown London's Talbot Centre last year where the company delivers Digital Media Consulting and Web/Mobile product development services to a roster of clients ranging from major media, telecom, and cable companies, to agencies and innovative start-ups across North America and around the world.

The team's core mission is to help clients cut through the hype to understand the challenges and opportunities in the ever-changing digital world and get the web/mobile strategies and solutions to stay ahead.

A former executive with Accenture LLP, Sensidea Managing Principal Jaafer Haidar joined forces with business partner Abbas Fadel to launch Sensidea; bringing together over 20 years of combined experience delivering digital media strategy and solutions to top-tier telecommunications and cable companies, major motion picture studios, production studios, and media and web companies around the world. They are joined by a growing team here in London, development partners overseas, and are actively recruiting additional talent for the London office.

The majority of Sensidea's business is outside London in the U.S., UK and Australia, and they look forward to developing more business in the London community.

Jaafer and Abbas emphasize the value of R&D and understanding the industry. Sensidea's consulting service is different from other boutique agencies; it's based on proactively evaluating digital media strategies and solutions, talking to vendors, ad testing technologies so that clients know they're getting real industry expertise. Web/Mobile development services are centered around creating new products that aren't just nice applications but are "eye popping and jaw dropping experiences."? This is what is driving their newest product called DigitalUI.

Sensidea's DigitalUI offering helps companies get ready for the future of how we use the web; it's all about Touch. It's the future of user interaction and unless you're ready your website just might get left behind. Imagine buying something at www.BestBuy.com by touching with your finger rather than using the keyboard! DigitalUI makes online properties visual, interactive, and touch-ready. To see an example, check out their Digital Movie Wall demo at www.digitalui.com. The company is encouraged by early reactions and discussions are underway with clients eager to take advantage of the new technology.

Jaafer Haidar said "we are very excited to be based here in London, Ontario to grow our global business. With regional access to a strong talent pool, we continue to help our clients innovate and stay ahead of their competitors. Through our commitment to research and new product development, we are opening new markets and are encouraged by the opportunities for our future growth."

Contact:

Jaafer Haidar, Managing Principal
Sensidea
jhaidar@sensidea.com
519-670-0250
www.sensidea.com